What we mean when we say we're Ethical

Pacari is a company that was born from a dream. A dream that seeks to generate a positive impact on earth changing the world’s history through its chocolate.

Made from tree to bar in Ecuador, our chocolate is produced and packaged where the cacao beans actually grow, which means more wealth stays in the developing country. We support 4000+ local cacao growing families through direct trade and use only organically-sourced ingredients to ensure that during the growing process, no harm is done to the people or the planet.

Recognition as an ethical brand

In 2018, Pacari Chocolate was selected as one of the top 2 most ethical chocolates in the market by Ethical Consumer Magazine. We are also hugely honoured to be recognised by the prestigious Ethical Consumer Magazine and to be permitted to bear their iconic Ethical Best Buy label. The Ethical Consumer Best Buy Label is only awarded to those products and services whose environmental and ethical record warrant it. We've recently won a Good Brand Award 2020 from Sublime Magazine, the 'first international sustainable lifestyle magazine'.

Sublime Magazine  ‘rewards businesses that can be trusted by customers’ with the Sublime endorsement badge, which demonstrates that services or products are developed and delivered in an environmentally and socially friendly way.  

What we stand for

We believe our core mission is to care for the planet by giving back the life it brings to us, with a quality and socially responsible chocolate.

Today Pacari works with certifications like, SPP (Small Producer certification a Fair trade certification), B-Corporation, Organic, Biodynamic, Kosher, but also has policies in not using any palm oil or soy, not supporting deforestation, being vegan, it is looking to have the most friendly possible packaging to reduce their impact on the planet and has a partnership with WWF Ecuador on conservation of native Ecuadorian animals like; Jaguar and River Dolphin among others.

Pacari Chocolate is one of the very few chocolates that not only uses fair trade certified cacao beans, but has been recognised as a Guaranteed Fair Trade Enterprise by the World Fair Trade Organisation. 

By achieving this certification Pacari has shown once again that it is a company that transforms the communities in which it works with farmers, promotes environmental care, empowers women and practices organic agriculture. The WFTO seal guarantees that members are fair trade companies, which makes them pioneers in business models that prioritise people and the planet.  

Our Certified B Corporation mark shows that we are a business that balances purpose and profit. Pacari is now one of only 3235 companies across the world to have achieved this certification which legally requires them to show how they have considered the impact of their business decisions on their workers, customers, suppliers, community, and the environment. 

The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose.

We need you!

Still, none of this matters without the continued support from all the true ethical chocolate lovers and supporters of fair trade. This world we live in is changing before our eyes. It is now more important than ever that you make your voices heard and to change our buying practices for good to consider ethical and fair trade.

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